Hello White Parrot

PASSAT ALLTRACK FOR VOLKSWAGEN

As a result of a multi-level pitch Hello White Parrot landed the whole literature budget for the launch of the new Volkswagen Passat Alltrack. The package includes fair material as well as pre-sales catalogues and sales catalogues and will be published in various languages. The idea: a new Passat Alltrack is touring through several countries, actively using the GPS signal, so it paints a victory sign on a map of europe. On certain points of this route the HWP team took photographs of the new car, using a special method, which makes the Alltrack appear to move between two different worlds. Rounded is the project by authentic data and information about the locations, as GPS-coordinates, altitude, temperature or cardinal directions.

Vodafone Eurovision Song Contest

Hello White Parrot/The Brand Orchestra launch a Vodafone sponsoring campaign for the Eurovision Song Contest 2011. The idea: Phone Numbers are spread across Düsseldorf, under which callers can hear storys about participating countries. The stories are an entertaining mix between interesting, funny and bizarre.  The campaign consists of poster, citylights, promotions, Edgar cards, microsite and iPhone/iPad applications.

Shortlist New Media Award 2011

Hello White Parrot is nominated for the Shortlist with the interactive viral »Bunnies at home« at Germany’s New Media Award 2011. In the ad, users can integrate their foto and name – so they appear in a homestory clip of two playboy bunnies. The new media award features Germany’s best online campaigns. The playboy ad was clicked over 13 million times and was also available as an iPhone app.

COCA-COLA DESIGN FOR HOTEL NHOW

HWP designs an exclusive Coca Cola edition for the nhow hotel Berlin. The bottles are served exclusive at the hotel and were designed according to the ad campaign, that was also developed by HWP/TBO.

Two new Press Campaigns for Pokerstars

HWP develops two new press campaigns for Pokerstars. Flight 1 focuses on the core strategy of the tv ads „Million reasons for Pokerstars“ – Heros are Boris Becker and the other members of the Pokerstars Pro Team (Sandra Naujoks, George Danzer, Sebastian Ruthenberg and Johannes Strassmann) with a personal credo why they play at Pokerstars. Flight 2 is deeper into the game itself: the Players give philosophic advices about poker tactics and poker as a mind game. Post: Px2, Hamburg.

»Feel Brazil« for Veltins Bayão

Hello White Parrot & The Brand Orchestra help to develop a concept&strategy for the launch of the new caipirinha lifestyle drink Bayão. The concept includes the slogan “Feel Brazil” and a photo shooting in Rio de Janeiro, that was also done by HWP/TBO in Rio de Janeiro.

Augmented Reality with MTV Legend Ray Cokes

For the nhow hotel in Berlin Hello White Parrot makes the brochure of the hotel interactive. The idea: when you hold it in front of the webcam, MTV legend Ray Cokes appears and guides the user through an interaktive world of the hotel. Every page has an own chapter – highlights are an interactive music room, video greetings of designe rkarim rashid and a diashow about trend city Berlin. Coding: Metaio, Accounting: TBO.

Article on Horizont.net

New Pokerstars TV- and Online Campaign

In 4 brand new spots, Pokerstars ambassador Boris Becker is supported by four members of the Pokerstars Pro Team: Johannes Strassmann, George Danzer, Sandra Naujoks und Sebastian Ruthenberg. The concept: We make an epic journey in the minds of the players – while they confess in a personal credo, why they play at Pokerstars. Setting is a gigantic network of poker tables – which center forms a city that looks like the Pokerstars logo. Directors: Bernd&Jeff, Element e. Post: Pixomondo.

Article at Wuv.de

Voting Spot of the month at Wuv.de

Article at Horizont.net

Viral AD for Pokerstars

The ad “Love your enemies” was banned in TV – but it spreads massive as a web-viral. The new ad from HWP for Pokerstars is tough stuff. Players shoot, poison and knive each other. At the end a war helicopter blows the whole table, until a chart brings the clue: Play Online at Pokerstars. It’s safer – because Pokerstars is officially awarded by TÜV. The ad was shot in South Africa by director Thomas Neunreither, Production Company: Filmaway.

NEW CLIENT NH HOTELES

For the NH Hoteles group with Headquarter in Madrid develops HWP a 360 communication concept. Center of communication is the new showpiece nhow Berlin, designed by NY Star Karim Rashid. The hotel has an own music manager, High End music production studios and a room service for guitars. The visual concept was made by British artist Paul Watmough. Beside keyvisulas and a new brand slogan hwp made: press ads, posters, blow ups, homepage, online banners, email newsletters in magazine style, brochures, guerilla promotions and iphone app. Digital partner: Flow4, Hamburg. Accounting: TBO.

Article at Wuv.de

Press and Poster Campaign for ASB

Hello White Parrot develops together with The Brand Orchestra a press and poster campaign for German Arbeiter Samariter Bund. The mechanic: On several pictures are hidden casualties who the viewer has to find. The copyline gives the advice: »Whats next? Make a training for first aid – now at ASB«. Photographer: Piet Truhlar, Post Production: PX1 Berlin.

GNT & DSDS 2010

Hello White Parrot and The Brand Orchestra together realize an integrated TV-campaign involving the Sony Ericsson mobile phones Xperia x10, Aino and Satio for Germany’s Next Top Model by Heidi Klum and Deutschland sucht den Superstar. The TV-spots will be flanked by a widespread online campaign, also in the responsibilty of HWP/TBO.

HERE THEY COME: DIE SUPERTALENTE.

HWP develops an integrated campaign concerning the walkman mobile phone W995 including 6 TV-spots, ads, POS-concepts and online communication. Along the lines of „Entertainment To Go“ true multi-talents are shown who can do multiple things at the same time – parallel to the Sony Ericsson W995. So a BMX rider juggles with machetes whilst balancing a chair on his head and also playing his harp. Another female protagonist scratches a record-player, juggles a suitcase and plays table tennis against a wall. The campaign is a prelude for the new international claim “make.believe“ which for the first time is unifying the brands Sony and Sony Ericsson. Consulting by The Brand Orchestra.

STARFIEBER CAMPAIGN SONY ERICSSON

Hello White Parrot realizes a Germany-wide campaign called “Starfieber“ for Sony Ericsson. The central element is a photo competition on the subject of “music stars“, co-sponsored by Vodaphone. The concept for the campaign of the three cyber-shot prototypes consists of five ad scenes, a city-light campaign, a microsite with data-base function, over 40 different banner formats and various online communication tools, among it, for example, a interactive tour poster generator and a digital feature called “Pimp My Photo“ integrating star-accessories into photos. As an additional special you can see an interactive viral-film called “Stardance“: the user can upload his photo onto a body of a breakdancer. Consulting by The Brand Orchestra.

VIRAL FOR PLAYBOY

Together with Impossible Software Hello White Parrot realizes an interactive video for Playboy. You can upload a photo at www.playboy.de and shortly afterwards you can see yourself in a playmate home story as a new lover including an individual tattoo with your name. In circles of experts the real-time video technology is a trendsetting novelty. Direction by Thomas Neunreither.

Sony Ericsson TV & PRINT Campaign “The Dome”

Hello White Parrot develops a TV trailer and ad campaign for Sony Ericsson and The Dome – one of the most important TV music events in Germany. The central point of communication ist the Sony Ericsson Walkman mobile phone W 508 and its features, for example interchangeable covers and the download portal playnow-arena.com which can be reached by phone. The users have the possibility to download millions of songs. Production by Cobblestone, Hamburg; consulting by The Brand Orchestra.

NEW POKERSTARS TVC WITH BORIS BECKER

March 2009
Hello White Parrot is producing another Pokerstars commercial with Boris Becker. The story: Boris enters the Pokerstars website in an imaginary black room and experiences a sensual frenzy in his game against the other players. Thousands of poker tables start to fall from the sky and Boris’s opponents turn into chips under his skilful playing. This elaborate production was shot at the renowned special effects studio “Mac Guff” in Paris.

GERMANY-WIDE SPONSORING DSDS

Hello White Parrot is producing a 360-degree campaign for Sony Ericsson, consisting of six TV commercials, print media and a comprehensive POS concept. The protagonists: Lulu and Flap – a soul diva with a huge mouth – and two ears on legs. The figures were developed in cooperation with La Maison, Paris. The campaign is running as part of the DEUTSCHLAND SUCHT DEN SUPERSTAR (the German “Pop Idol”) event. Strategy and consultation: THE BRAND ORCHESTRA, RM.

NATIONAL TV COMMERCIAL FOR FERRERO

Hello White Parrot is producing a national TV commercial for “Die Besten von Ferrero” (“The best of Ferrero”). The main performer is actor Sebastian Deyle, who serenaded people knowingly to the accompaniment of relaxed swing jazz music. The campaign is flanked by a national radio campaign, also developed by HWP. Strategy, music and consultation: THE BRAND ORCHESTRA.

TWO PRINT CAMPAIGNS FOR SONY ERICSSON

Hello White Parrot is designing two national print campaigns for the Sony Ericsson mobiles T700 and W595. Both consist of print visuals and the POS marketing for retailers all over Germany. Strategy and consultation by our partner THE BRAND ORCHESTRA.

POKERSTARS TV COMMERCIAL WITH BORIS BECKER

Hello White Parrot is producing another commercial for the world’s biggest online poker room. Another excursion into the curious world of ideas of former tennis star Boris Becker. He imagines controlling his opponents like marionettes on strings – but in the end it turns out he, too, is someone else’s marionette. This is already HWP’s fourth TV commercial for Pokerstars with Boris Becker. We are looking forward to many more.

IMAGE CAMPAIGN FOR THE DFL, THE GERMAN FOOTBALL LEAGUE

HWP is designing a print campaign for the DFL. The mechanics: the viewer sees random objects, such as a wall, a swallow (from German also translated as ‘dive’) and an arc lamp (from German also translated as ‘sliced shot’). The headline: if you’re thinking about football, you’ve come to the right place. A star with text reveals that these objects represent terminology from the world of football.

POKERSTARS PRINT CAMPAIGN WITH BORIS BECKER

Hello White Parrot is producing a Germany-wide print campaign for Pokerstars.de, the world’s biggest online poker room. International star Boris Becker introduces us to some of the tricks of the game, which are then shown in unusual visual ideas. For instance, he explains the typical poker trick of bluffing using his own face – holding it in his hand like a mask.

NATIONAL PRINT CAMPAIGN FOR THE DFL

Hello White Parrot is developing a brand slogan and a print campaign with four visuals for the German Football League. The website Bundesliga.de – Germany’s biggest online football portal – is interpreted in charming headlines, all written in the format of ‘www’ addresses. A link from the respective domain takes the curious viewer to Bundesliga.de.